4th World Tourism Forum in Lucerne covers the crust of the subjects
Lucerne (May 1, 2015). There were no industry-moving messages at the 4th "World Tourism Forum Lucerne" (WTFL), but there were an increased number of tourism participants with catchy names in exchange. Nevertheless, the original claim of the forum to become an event comparable to the Forum WEF/World Economic Forum in Davos is still quite far away: Host countries such as Azerbaijan filled the event ticket box, the Queen Mother of Bhutan beneficially enriched the programme and individual speakers such as Jeremy Rifkin were provocative. However, the true tourism leader is still absent – particularly from the hotel industry. Maybe this will change next year: After 2009, 2011, 2013 and 2015, the Lucerne Forum will enter China in 2016. The event should be taking place annually in the future.
[ more … ]
4th "World Tourism Forum Lucerne" 2015 spans a broad arc of subjects
Lucerne (April 10, 2015). The 4th "World Tourism Forum Lucerne" (WTFL) is approaching. In two weeks' time, the conference organisers are expecting decision-makers from tourism, commerce, policy, science and finance on April 23-24, 2015. The participants from more than 60 countries will be arriving in the meantime. One of the most prominent speakers this year will be Jeremy Rifkin, President of the Foundation on Economic Trends in the USA and Adviser to the European Union.
[ more … ]
4th "World Tourism Forum Lucerne" opens up to emerging markets
Lucerne (March 20, 2015). The 4th "World Tourism Forum Lucerne" (WTFL) to be held on 23 and 24 April 2015 will again attract some 400 top decision makers from the international fields of tourism, politics, business, finance and science. This year also sees the participation of Azerbaijan as the first-ever guest country to be invited to this event at the KKL Culture & Convention Centre. For the first time, the "Start-Up Innovation Award" will be launched - aimed at promoting creative and innovative new business ideas in the global tourism industry. Once again, hospitalityInside.com is a media partner of the event.
[ more … ]
WTFL Think Tank Disruptive new strategies needed
Lucerne (June 7, 2013). The first annual Think Tank organised by the "World Tourism Forum Lucerne" (WTFL) in April has proposed new ground rules for sustainable travel and tourism development in a fast-changing, hyper-connected world. The overriding conclusion of the Think Tank was that if the industry is to reach its full potential to create jobs, boost economies and promote sustainable growth, "it needs disruptive new strategies and it has to move fast to implement them." A summary.
[ more … ]
WTFL: Demanding talents, hotels put on the brakes - Kempinski with own ideas
Lucerne (May 31, 2013). "We would like to give the industry something back," said Kempinksi's CEO Reto Wittwer at the opening of the 3rd World Tourism Forum Luzern (WTFL) in April, which young talents of the industry were explicitly invited to join in Switzerland for the third time and take part in the discussions on stage. However, the demands of generation Y and reality in tourism diverge massively. On an international level, a panel discussion in which an Australian student took part, once again showed the enormous difficulties that occur when communicating with young talents addicted to careers. On the sidelines, Reto Wittwer explained how Kempinski is able to bring selected young talents into the GM career more quickly with a dedicated programme.
[ more … ]
WTFL Lucerne: IT trends from a global perspective - The start of the data war
Lucerne (April 26, 2013). The figures sound phenomenal but they also entail risks: last year, there were one billion travellers worldwide for the first time; this year, it will already be 1.35 billion, and by 2050, it will be three billion! But how can these masses of people be reached in terms of marketing, how can they be guided on their travels, with which staff will they be served at the destinations and in the hotels? Last week, the 3rd "World Tourism Forum" in Lucerne (WTFL) provided food for thought on this matter. The daily routine of tourism will be influenced by three factors: internet technology, sustainability and shortage of talents. Here, an evaluation of the experts on IT: the linking of offline and online is increasing, the playful persuasion of the customer is top priority. The trend is shifting from an overflow of information to relevant information only. However, linking these pieces of information with other commercial models is still in the early stages of development. But the aim is clear.
[ more … ]
Lucerne (April 12, 2013). In the approach of the 3rd World Tourism Forum Lucerne (WTFL) that takes place from 17-19 April, 2013 in Lucerne/Switzerland, the initial results of a Social Media study have been published: For tour operators, a Social Media presence is less vital than often accepted. Registration for the opening sessiion is still possible.
[ more … ]
Lucerne (February 22, 2013). The world's largest tourism trade show is not yet over, but the next industry event with global subjects and global claims has already announced itself: The 3rd "World Tourism Forum Lucerne" (WTFL) can be found in Lucerne, Switzerland from April 17-19, 2013. Its theme: "Tomorrow's Drivers: Green Growth, Talents and New Marketing". Up to 400 executives from all over the world are expected as participants. hospitalityInside.com is once again a media partner for this event that only takes place every two years.
[ more … ]
3rd World Tourism Forum Lucerne on green, young generation & new marketing
Lucerne (December 14, 2012). The 3rd "World Tourism Forum Lucerne" (WTFL) has declared itself: Between the 17th to the 19th of April, 2013, top-notch advisers and top representatives within the international hotel and tourism industries will meet in the Swiss Lucerne. They will converse under the motto "Tomorrow's Drivers: Green Growth, Talents and New Marketing". Up to 400 executives from throughout the world are expected as participants. hospitalityInside.com is once again a media partner of this event.
[ more … ]
2nd World Tourism Forum Lucerne discussed global sustainability
Lucerne (April 22, 2011). The path to a sustained world is still broad, very broad. The world still exists in contradictions: The rich west thinks about it, but does not want to pay for it. "Emerging markets" ask only for material prosperity and up to now, the discussion there about "sustainability" takes place only with a few heads of the uppermost hierarchy. On the one hand, the first "green" hotels and tourism concepts are sprouting up and on the other hand, there are always new low-cost airlines originating that seek only growth. And the desire for global travel rises and rises … In closing, these were the great contradictions in sustainability development that got stuck in the minds of the approximately 200 participants of the 2nd World Tourism Forum Lucerne (WTF) last week. And the knowledge that even the executives who were present in Lucerne cannot (still) change very much. Concrete knowledge or even decisions were missing in the end. But there were also too few potent decision makers present.
[ more … ]
2nd "World Tourism Forum" Lucerne focuses on sustainability
Lucerne (April 1, 2011). The second "World Tourism Forum" (WTF) Lucerne is coming closer: Since its successful start in 2009, the Forum scheduled to take place now at the Swiss Museum of Transport in Lucerne from 13–15 April 2011 has gained the status of a major summit of the international tourism industry. So far, numerous prominent speakers from Switzerland and abroad have agreed to participate in the event, where they will engage in a solution-oriented dialogue on the challenges facing the tourism industry in the coming decade.
[ more … ]
"World Tourism Forum" Lucerne: New platform for tourism leaders
Lucerne (December 24, 2010). The World Tourism Forum (WTF) is modelled on the World Economic Forum (WEF) in Davos and the ambitions for the "2nd World Tourism Forum" (WTF) in Luzern are just as high. After a successful start in 2009 – though little noticed by the media and the public – the forum now aims to achieve summit status within the international tourism scene. International tourism leaders will meet between 13-15 April 2011 in the Swiss Museum of Transport in Lucerne and will discuss the topic "Re-Think the Travel & Tourism Industry: Real Sustainability, New Players and Intelligent Business Models". hospitalityInside is media partner to the event.
[ more … ]
