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Singapore (October 28, 2011). Messe Berlin (Singapore), organiser of ITB Asia, will increase the overall exhibition floor space by 15% in 2012 and move to level 4 of Suntec Singapore from level 6 after a record performance this year. The fourth edition of ITB Asia came to a close last Friday and attracted 7,511 trade visitors from 91 countries, an increase of around 14% from last year, 50% more compared to 2010.
Singapore (September 23, 2011). Messe Berlin (Singapore), organiser of ITB Asia from 19-21 October in Suntec Singapore, has announced the largest conference programme line-up ever for this year's show with the addition of two new conference partners – TTG Asia and the Singapore Tourism Board. Currently in its fourth year, ITB Asia is known for having successfully established a credible and international knowledge-sharing platform alongside the trade show, through the series of conferences, seminars and workshops it organises. ITB Asia delegates can look forward to attending two new events; the inaugural "TTG Travel Agent Conference" and the "Asia for Asia Conference", as well as the second installment of the successful "ITB Asia Association Day".
Singapore (July 29, 2011). Messe Berlin (Singapore), organiser of ITB Asia, "The Trade Show for the Asian Travel Market", has announced that all available booth space for this year’s show has been completely sold-out months ahead of the event in October 2011. Many exhibitors have also taken advantage of a new two-year contract scheme to snap up 14% of the prime booth space in 2012. The show is expected to attract more than 6,600 visitors this year.
Singapore (November 5, 2010). Exhibitors in Asia focused strongly on MICE business as conferences and incentives generate a higher yield than package-deals do, the organisers of the ITB Asia, Messe Berlin (Singapore), noted this year. However, meeting business remains volatile, especially in the luxury segment, as one discussion during the 3rd ITB Asia two weeks ago revealed. "Today we negotiate expectations," one expert described from the podium. Off stage, new hotels fan new expectations and competition. The new Marina Bay Sands complex in Singapore is a symbol here. Its three towers and 2,500 rooms form an event and guest factory from which both established and new hotels alike would like to profit.
Singapore (October 22, 2010). The figures of the 3rd ITB Asia prove the general trend to recovery and the new depth in the tourism business. The sister trade fair of the ITB Berlin records six percent more exhibitors and an increased quality consciousness among the purchasers, as hospitalityInside.com was able to find out in Singapore this week. Again, the hotel industry presented the largest percentage of exhibitors.
Singapore (October 15, 2010). Next Wednesday, 20 October 2010, the third ITB Asia will start. “We have created a very powerful and high quality buying mix this year,†Nino Gruettke, Executive Director of ITB Asia, said. Each October since 2008, ITB Asia has attracted over 6,000 participants from the leisure, meetings, and corporate travel sectors. The organiser Messe Berlin (Singapore) just extended their contract with Suntec Singapore International Convention and Exhibition Centre.
Singapore (October 29, 2010). After a six-percent increase in the number of exhibitors, the 3rd ITB Asia closed with a plus of visitor numbers too: This year, there were 6,606 visitors - 7.4% more than the previous year. These figures show that the ITB Asia in Singapore is slowly being accepted as a travel trade fair in the Far East. This year's additional programmes – the expert panels – seemed to be in touch with the times with the new mixture. The B2B trade fair is growing; however, it is still small compared to the ITB Berlin and therefore it is quite easy to become familiar with the trends in Asia very quickly. At the luxury meetings there are similar trends recognisable but glaring differences in technology trends. In the Asian mega market, where many touristic and business areas have not been developed yet, speed is dominating and not quality.
Singapore (September 10, 2010). This year's ITB Asia has attracted over 25 speakers to address "Association Day", a specialist forum 20-21 October that is dedicated to understanding and growing the association meeting sector in Asia.
Singapore (August 27, 2010). Web in Travel 2010 – the conference element of ITB Asia – will attract the largest, most diverse and highest level gathering of travel industry professionals in the Asian travel distribution, marketing and technology sector this year. Web In Travel (WIT) has confirmed 75 speakers including travel industry CEOs, pioneers, investors and futurists
Singapore (June 25, 2010). ITB Asia 2010 will hold an "Association Day" from 20-21 October. The specialist day-and-a-half association event has been designed for destinations and travel professionals who want to attract, and better service, association congresses and forums. Association Day will showcase best practices and analyse the latest trends in what is increasingly seen as a lucrative segment of the travel industry.
Singapore (June 4, 2010). First signs reveal that this year's ITB Asia will have a strong surge in growth in October. In all likelihood, it will be the largest ITB Asia since the initial event in Singapore in 2008. Compared to the previous year, 15% more exhibition space has already been sold.
Singapore/Berlin (November 6, 2009). "Yes, it was right to start up the ITB Asia." Dr Martin Buck, Director of Messe Berlin (Singapore) doesn't regret the expensive decision to create an Asian offshoot of the world's biggest tourism trade fair. The second time the event took place, this time in the Singapore Suntec Convention Centre, just two weeks ago, management were able to show good results in spite of the economic crisis. On closer inspection though, movements on the market are reflected - as they are everywhere. The hotel industry was accordingly less well represented. Those taking part, however, praised the high quality of the meetings. In 2010, the trade fair organisers intend to return to growth.
Singapore (October 30, 2009). As shortly reported last week, ITB Asia closed with a solid result. 6,149 attendees joined the second tourism trade show in Asia, only a few people less compared to last year while the number of exhibitors increased.
Berlin/Singapore (October 16, 2009). The Berlin Trade Fair (Messe Berlin) begins preparations for the ITB Berlin, which will take place between 10 and 14 March 2010, with positive trend announcements. This year, the event in Berlin will receive an additional push from the ITB Asia. The second trade fair of the Asian travel industry will take place in Singapore between 21 and 23 October.
Singapore (September 4, 2009). The year 2009 is being tipped as the ‘Year of the Deal’ when online travel in Asia will come into its own. Online travel agencies operating in the region are still reporting growth in transaction volumes albeit yields are down. Low cost carriers are expanding and aggressively promoting cheap fares on their websites. Hotel groups are also introducing online sales, group-wide discounts and value offers on their websites. It is against this background that Web In Travel (WIT) 2009 will be held in partnership with ITB Asia, October 20-23 at the Suntec Singapore Exhibition & Convention Centre.
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Singapore (July 24, 2009). ITB Asia 2009 will continue its focus on small- and medium-sized enterprises (SMEs) in the travel and tourism industry by issuing a report on the responses by Asia-Pacific national tourism organisations (NTOs) to the challenges facing their respective SMEs. The second ITB Asia will take place from October 21-23, 2009 in Singapore.
Singapore (November 7, 2008). The "Hotel Leaders Forum" (photo) which took place during the ITB Asia two weeks ago is Messe Berlin's first crack at the subject of Hospitality in Asia. Chain and boutique hoteliers made no attempt to deny their insecurities in respect of the current financial crisis; some of their statements were certainly not heard for the first time by crisis weathered Europeans and left a certain feeling of "déjà -vu". But at least the Europeans were clear in their own minds as to the real extent of the problem: Asia is perhaps a little spoiled. Although expected growth has slumped from double to single figures, the rates are still good. Now hoteliers will have to learn to deal with market mechanisms which won't leave Asia unscathed. An expert also reveals trends in current distribution methods.
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Singapore (October 31, 2008). As it closed Friday last week, the ITB Asia (photo) had counted 6,208 visitors, 24 percent more than the 5,000 predicted. Thee result clearly exceeded all expectations organisers Messe Berlin (Singapore) had for its Asian premiere. Already, organisers are considering reserving double the exhibition space taken up this year - 10,600 sq.m. Just like in Berlin, in Singapore too, the hotel industry once again proved to be the trade fair`s strongest pillar. With over 200 large and small hotel groups, the hospitality industry made up 43% of all exhibitors. Starting difficulties at the first ITB Asia were few; the mood among exhibitors as well as among purchasers was overall very positive. Trust and confidence inspired by the brand ITB as well as in German efficiency and the ability of the organisers is high.
Singapore (October 24, 2008). After 42 years in Berlin, the first ITB (International Tourism Fair) outside Germany and Europe opened this week. The first "ITB Asia" received a favourable welcome in Singapore. The B2B fair began on Wednesday with 651 exhibitors from 58 countries. By way of comparison: in 1966 in Berlin, 12 exhibitors from seven countries held stands - and this year, the world's largest tourism fair in Berlin counted 11,000 exhibitors from 186 destinations. By the end of the fair this Friday night, an expected 50,000 visitors will have attended the event in Singapore. Messe Berlin, which organises the event, reaffirmed its intention to create a fixed place for the ITB Asia in the industry's appointment calendar. "We want to move closer to the Asian markets," Raimund Hosch, head of Messe Berlin explained of the decision. In Berlin, around one third of visitors are from Asia; the potential for Singapore (and Berlin) is therefore high.
For the Singapore Tourist Board, which supported Messe Berlin in the "Hosted Buyer Program", the ITB Asia sits well together with its tourism master plan of turning Singapore into a tropical shopping paradise, a convention hub and city with exciting attractions such as the recent night-time Formula 1 event. Politicians from all Germany's main political parties flew to Singapore to attend the opening of the event. More on the ITB and the current mood in Asia next week. - The photo shows (from left) Raimund Hosch, President and CEO of Messe Berlin; Lim Neo Chian, CEO Tourism Singapore Board; Ernst Hinsken, Federal Govenment Commissioner for Tourism in Germany; and Martin Buck, Director Messe Berlin (Singapore). / map
Berlin/Singapore (September 19, 2008). The ITB Berlin will initiate a sister event in Singapore and at the end of October, the premier is on the cards. Exhibition space is, as reported, already sold out. Will the largest tourism fair in the world now bring about its own sell-out after over 40 years? Dr Martin Buck, Director of Messe Berlin (Singapore) explains the motives of the Trade Fair Berlin and the differences between ITB Berlin and ITB Asia.
Singapore (September 5, 2008). Travel industry leaders from around the world will convene at the ITB Asia Convention in Singapore to face industry issues, which are at their most trying and tumultuous since 2003. The Convention is part of the inaugural ITB Asia, 22-24 October in Singapore. Up to 5,000 travel delegates from more than 50 countries are expected to attend.
Singapore (August 8, 2008). The inaugural ITB Asia, October 22-24 in Singapore, partners with three specialist travel trade events that will give attendees access to four leading events in one trip to Singapore. As reported recently, the exhibition space of ITB Asia is sold out.
Singapore (July 25, 2008). Floor space at the inaugural ITB Asia, 22-24 October in Singapore, has been sold out three months ahead the show. Organizer, Messe Berlin (Singapore), says that any new exhibitor applications will have to join a waiting list and cannot be guaranteed floor space. hospitalityInside.com is media partner of the first ITB Asia.
Berlin/Singapore (May 30, 2008). In a special promotion campaign with hospitalityInside.com, "ITB Asia" also enables smaller and medium sized hotel groups to take advantage of the new trade fair in Singapore this coming October. The ITB Asia is conceived as a bridge between Asia and Europe and should also appeal to Asia newcomers in that organizers offer 3x3 sq m stands at very reasonable rates. Registration through hospitalityInside.com also brings with it the added attraction of a subscription to hospitalityInside.com, for non-subscribers, or special conditions for existing readers of the online magazine (see below).
Berlin/Singapore (May 23, 2008). With the "ITB Asia", the trade fair Berlin/Singapore creates a new international platform for tourism insiders looking at Asia. The first ITB Asia will take place at Suntec Singapore Center in Singapore from 22 to 24 October, 2008. In contrast to the purely leisure-oriented ITB Berlin, the "Asian sister" will be an event covering leisure, business travel and MICE. In addition, it is a pure B2B fair. hospitalityInside.com will act as media partner and supports the ITB Asia in terms of promotion. At this point, we would like to introduce you to new approaches and offers of the ITB Asia in the next few weeks which are of value for the hotel industry. For starters: the "Hosted Buyer Programme" - recommended for recommendation.
