In March: B-2-B premier for the German-speaking market in Frankfurt
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| Little Lobster & Friends Events have become a tradition in the Lobster Group, following the slogan "Fun & Friends". Impression from the event 2013. |
Offenbach/Frankfurt (January 17, 2014). Germany, Austria and Switzerland belong to the most important source markets for luxury travel around the globe. However, there is no expert forum for this segment in the German-speaking region so far. This will change on March 9 when the first B-2-B luxury trade fair, "loop" - "luxury on our planet", opens in Frankfurt/Main. Developed by the Lobster Group from Offenbach, the crème de la crème of hotels and providers of tourism luxury products as well as buyers of travel agencies and tour operators will meet there for three days. The concept of the event resembles a speed date at world-class level. hospitalityInside.com is the exclusive media partner of the premier event and will keep you up to date on this website with pre and post-reporting (accessible for all users).
About 500 travel agencies in Germany, Austria and Switzerland are specialised in the sale of luxury travels. In addition, there are numerous tour operators, which approach the target group of demanding travellers with new premium programmes and special catalogues. And the number of niche operators is growing steadily.
Astrid Oberhummer and Andreas Mueller, both Managing Directors of the Lobster Group, have specialised in this segment for years: "In the meantime, a strong sales market for luxury travels has emerged but there is no respective platform in the German-speaking market where providers and vendors are able to meet and talk about developments, trends or just business relations," says Astrid Oberhummer.
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"Therefore with 'loop', we have developed a concept for a unique luxury trade fair, which will take place for the first time at the Kempinski Hotel Gravenbruch in Frankfurt from March 9 to 12, 2014," explains Oberhummer further. Why travel to ILTM in Cannes?
Every 15 minutes a new business partner
For three days, the crème de la crème of the tourism industry will come together. What is special: the concept resembles speed dating at world-class level. The number of exhibitors (hotels and other providers of tourism luxury products) is exactly the same as the number of buyers (travel agencies and tour operators). Every 15 minutes, the buyers, who are sitting on a platform, rotate to the next partner and new conversations take place.
The exhibitors are owners, general managers and sales directors of 5-star luxury hotels as well as providers of tourism luxury products from all over the world. The participants of the trade fair are luxury tour operators and travel agencies from the German-speaking countries as well as several selected providers from CEE markets (Central and Eastern Europe).
The industry's feedback concerning the trade fair is already considerable. Internationally renowned hotel companies have already signed up, amongst them Armani Hotels, Oetker Collection or Sir Richard Branson's tourism business Virgin Limited Editions. In total, 70 luxury hotels from five continents have already confirmed their participation.
A supporting programme with an entertaining dinner on March 10 as well as an exclusive networking event on March 11 in the "Kameha Suite" Frankfurt just to name a few, completes the concept. Apart from trade fair exhibitors and participants, other tourism experts, hoteliers and media will meet on this evening to network in a relaxing atmosphere. "Our event promises much excitement. There will be an award ceremony, VIP guests as well as several surprises," reveals Astrid Oberhummer. Renowned sponsors will also participate in this evening as well, like Kerzner International, Banyan Tree Hotels & Resorts, TUI Cars, Hapag-Lloyd Kreuzfahrten or Shangri-La Hotels & Resorts. Host of the dinner on the previous evening is, apart from another sponsor, the Thomas Cook Selection.
"We are convinced, that loop will be a huge success. Our plan is to have loop become an annual event and to offer a platform for the 'who is who' of the luxury travel industry," says Andreas Mueller.
The premier in Frankfurt will be a closed event. Those who are interested in the details – also for 2015 – please send an e-mail to loop@lobster-event.com. / map
| Lobster – the background The brands Lobster Experience, Lobster Communications, Little Lobster, Lobster Event and the Lobster Luxury Academy (www.lobster-experience.com and www.little-lobster.com). Als Beratungs- und Dienstleistungsunternehmen in der Touristik gestaltet die Lobster Group den Verkauf, das Marketing und die Kommunikation seiner Partner strategisch und aktiv mit.
Lobster, which was founded at the beginning of 2000, has 20 employees today who follow the credo: "Lobster is an experience." The former marketing presence has developed into a multi-faceted business, which brings together the individual market players by means of high personal commitment. On one hand, Lobster supports its customers strategically, on the other hand through consulting. Today, the CRM database of the business includes 45,000 contacts from the tourism, lifestyle and VIP sector. Astrid Oberhummer is a hotel expert and has been working in the luxury hotel industry for about 25 years. For years now, she has worked successfully in the luxury tourism market with several companies in more than 15 countries. For 13 years, she has been responsible for the marketing of the Frégate Island Private on the Seychelles, for example. Co-Managing Director Andreas Mueller, a neuro-strategist, continuously analyses the permanently changing tourism industry. He recognises shortages and develops custom-made solutions – for Lobster Experience but also for hotel partners and customers. |
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