2nd "World Tourism Forum" Lucerne focuses on sustainability
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| Fly, drive, sleep… Sustainability in tourism is a mega topic of the future and the motto of the 2nd WTF Lucerne. |
Lucerne (April 1, 2011). The second "World Tourism Forum" (WTF) Lucerne is coming closer: Since its successful start in 2009, the Forum scheduled to take place now at the Swiss Museum of Transport in Lucerne from 13–15 April 2011 has gained the status of a major summit of the international tourism industry. So far, numerous prominent speakers from Switzerland and abroad have agreed to participate in the event, where they will engage in a solution-oriented dialogue on the challenges facing the tourism industry in the coming decade.
WTF Lucerne is a platform aimed at facilitating joint action at the executive level. During regular meeting in Lucerne, CEOs will have the opportunity to discuss and arrive at viable solutions to the challenges that lie ahead. As an interdisciplinary platform, the Forum offers decision makers in business, government, science and finance an overview of the current topics and trends in the tourism industry. It is the only international platform in which leading decision makers and up-and-coming young talents of the industry have the opportunity to interact as part of the "Next Generation" programme.
For several years now, the topic of "sustainability in tourism" has been a focus of discussions. However, many of the measures taken so far have been made in isolation without fully considering the value chain as a whole. In order to deliver an efficacious result, it is necessary to adopt a concerted approach and to question the status quo. With this in mind, WTF 2011 is dedicated to the topic "Re-Think the Travel & Tourism Industry: Real Sustainability, New Players and Intelligent Business Models".
Tourism on stage
Small groups are tasked with discussing the sustainability aspects of the ecological, economic and social dimensions of tourism and with developing new business models. Tim Jackson, Economics Commissioner of the Sustainable Development Commission in the UK, and James Hogan, the CEO of Etihad Airways, will start off by posing the question: Is prosperity possible without growth?
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| Talking on a high level and in small groups: Snap shot of the first WTF Lucerne 2009. / photos: map |
Among the speakers, there are several wellknown names from tourism and hospitality: Caroline Andrieux, Sustainability Project & Communications Senior Manager, Accor; Achilles V. Constantakopoulos, Managing Director, T.E.MES. SA; Patrick W. Diemer, Managing Director & Chairman, AirPlus International; Urs Eberhard, Executive Vice President Markets & MICE and Vice Director, Switzerland Tourism; Michael Hitchcock, Director & Dean, IMI University Centre, International Hotel Management Institute; Samira Khelifi-Dubart, Professor Ecole hotelière, Lausanne; Rakesh Mathur, President & CEO, WelcomHeritage Hotels, India; Peter Rothwell, CEO, Kuoni Travel Holding Ltd.; Samih Sawiris, Chairman and CEO, Orascom Development Holding SA; and Reto Wittwer, President and Chief Executive Officer, Kempinski Hotels & Resorts.
For detailed information about the programme, the partner and fees see www.wtflucerne.org. hospitalityInside is media partner of the event. / kn
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