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| Harmonious circles made business talks comfortable and efficient: the first luxury trade show Loop in Frankfurt. / photo: map |
Frankfurt/M (March 14, 2013). 70 luxury hoteliers met 70 buyers in strict 15 minute cycles over 2.5 five days. Thus, the first trade fair for luxury travel in the German-speaking market has been conceived. The buyers agreed: "Loop" was a highly efficient platform from the very beginning.
It was indeed strenuous for all participants, but the result at the end was as unanimously positive as is rarely experienced in such events. "It could not have been better for me," according to the conclusions of Rolf G. Hinze, Managing Director of the Finest Hotel Collection (formerly Destination Asia) that represents more than 50 five-star hotels, who is always in search of niche tour operators and at the same time, must also maintain close contact with the luxury specialists from the large tour operators. The verdict of many buyers: This was better than ITB and ILTM Cannes because the smaller framework promotes a more intensive exchange.
The marketing company specialised in luxury hotel industry, Lobster Experience from Offenbach near Frankfurt, organised the 2.5 day event that concentrated upon the German-speaking market for the first time at the Kempinski Gravenbruch, but also brought together hoteliers from 31 countries and buyers from 12 countries. Most represent Germany, Austria and Switzerland (D-A-CH) or see an important source market in this region.
The much-promised efficiency of "Loop" (short for "Luxury on Our Planet") was founded on the fact that every hotelier "must" speak with every buyer. In each instance, both sat opposite from each other over the course of 15 minutes, and then the buyers pressed on further to the next hotelier. Likewise, both parties sat opposite from each other in circles similar to a cake; opaque and special sound-damping partitions provided for the fact that nothing deflected the discussants. Moreover, the attention of the Lobster Team provided for punctuality and personal care – a combination that trade show-experienced vendors appreciate.
With a loose Get Together on the first evening, a locally-oriented dinner on the second evening as well as a stylish party characterised by awards for the participants and an additional 300 guests from Frankfurt on the last evening all provided for sufficient change and deepened talks.
hospitalityInside.com was present during the two days as an exclusive media partner of the first "Loop" and as a result, you can learn more about Loop and the new luxury trends in the next issue. / map
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