5th ITB Hospitality Day at ITB 2010 - CEO and innovation panel
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Berlin (December 18, 2009). The record attendance of over 12,000 participants in 2009 proved that the "ITB Berlin Convention" was able to further extend its lead as the leading travel industry think tank. With the world''s largest tourism fair as its backbone, the Convention has developed into an attractive platform for promoting dialogue in the international tourism sector. From 10 to 12 March 2010 more than 200 leading speakers and panel guests from science, politics and with practical experience will present topics and discuss the future of travel at around 100 events. Admission is free for all trade visitors. For the fifth time, also the hotel industry will have its own platform: Again, the "ITB Hospitality Day" picks up top topics, e.g. discussions about climate challenges, budget hotels, mobile devices and staff payments. A panel about innovation will create recipes against boring hotels, and the second CEO panel again makes top leader speak about their strategies. For the fifth time, hospitalityInside is media partner of the ITB Hospitality Day, and editor in chief Maria Puetz-Willems arranged the panels.
The first panel at the ITB Hospitality Day will talk about the changing climate and discuss what new services hotels should offer. Future specialists will develop futuristic scenarios. At the CEO panel discussion, the second at the ITB Hospitality Day will make three high-ranking executives from leading hotel chains speak about the market and their survival strategies.
The unconventional title of “Ways to change boring hotels“ should motivate the panellists and audience to become more creative in this field. A Dutch professor for "imageneering" will give birth to unconventional perspectives.
Much more fact-based, but also very stimulating the panel about mobile devices. How will these new applications change the customers'' choice of hotels? Distributors of online applications and hotel owners will discuss how mobile phones with internet access.
Taking as their slogan “What are the challenges facing the industry?“ leading executives heading hotel chains in America, Europe and Asia will debate the various concepts of budget hotels.
The ITB Hospitality Day will take place on ITB Thursday, March 11, 2010 starting at 10.30 a.m. in hall 7.1b, room London. From January, hospitalityInside will talk about the planned panels and other ITB news in detail.
The link to the ITB Hospitality Day.
The topics of the other ITB congresses:
At the ITB Marketing and Distribution Day experts taking part in a discussion entitled “personalised package tours“ will point out that the much talked about paradigm shift towards longtail services has already taken place. The internet will also come in for close examination, as a way to occupy attractive market niches and personally address customers. A further panel will discuss strategies for the growing gay and lesbian tourism market. The day’s highlight will be the "ITB Media Summit" 2010. Together, the recession and completely new attitudes towards media usage have undermined established media forms. Magazine titles are disappearing from the shelves and readers are migrating to the internet. The confidence of the travel industry has been shaken. The questions its members are asking are “How can we reach the consumer?”.
The convention opens with the ITB Future Day. The first "ITB Global Future Summit" will analyse the main trends in demographics, climate change, natural resources, technology and consumer behaviour. Afterwards Rolf Freitag, CEO of IPK International, will present the latest forecasts of the ITB World Travel Trends Report. “Web 2.0 and Social Media“ will discuss future ways to gain customers and secure their loyalty, as well as mobile travel solutions for business and leisure travellers. The final programme event is the ITB Tourism and Climate Panel which will analyse climate change and ecology, the biggest challenges of this century.
The ITB Aviation Day is recognised as the leading event for the global air transport industry. Key topics certain to spark controversy are the future of aviation alliances and a discussion on the strategies and concepts of budget airlines, the winners in this recession. At the global CEO panel discussion members will give their opinions on the future of commercial aviation around the world. A discussion under the heading of “A revolution in airline prices, the recession as an innovative force in the absence of premium customers“ will highlight a number of progressive business models. According to many experts, public acceptance of airlines as a mode of transport has been in crisis for some time.
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| ITB Hospitality Day - the international platform for the hotel industry at ITB Berlin. |
Following its successful debut last year the ITB Corporate Social Responsibility Day has become an integral part of the ITB Berlin Convention. A high-level government representative of the Federal Republic of Germany will highlight the significance of CSR in economic and social terms. Keynote speeches and panel discussions will debate examples of the role which CSR can occupy in tourism. This is the first time that GfK is presenting a survey undertaken exclusively for ITB Berlin, entitled "Leading CSR companies from the vantage point of the customer". High-ranking members will be attending the cruise holiday session.
Discussions on the first day of the ITB Destination Days will focus on the challenges posed by efforts to create sustainable tourism destinations. Vural Öger, owner of the Öger Group, will deliver a keynote speech. Representatives from Essen/Ruhr, Istanbul and Pécs, cities designated “European Capital of Culture” in 2010, will summarise the developments to date. The subsequent discussion as to whether the title of UNESCO World Cultural Heritage Site is a curse or a blessing is certain to reveal fascinating insights. On Thursday and Friday experts will devote themselves to the topic of sustainability in tourism. Brazil and Ecuador will present their successful concepts at the South America Forum, and at the Africa Forum experts will discuss how important tourism is in combating poverty. Turkey, this year’s partner country at ITB Berlin, will show how to achieve success with cultural tourism.
The findings of the latest conference of the German Society for Tourism Research will be made public, highlighting potential business opportunities for investors exploring the market niches of spirituality and tourism. The China Outbound Tourism Marketing Forum@ITB Berlin 2010 will talk about ways to make destinations more appealing to tourists from China. Zero-carbon luxury hotels are both a significant topic and elements of a vision of future tourism. Two speakers from Masdar City, planned as the world’s first zero-carbon city, will talk about their progress to date.
The ITB Business Travel Forum will take place on all three days of the convention. Workshops, panel discussions and keynote speeches at the MICE Day, Strategy Day and Hands-On Day (with a focus on economics) will provide opportunities for exchanging opinion and furthering one’s knowledge on business travel and events management. From 10 to 11 March decision-makers from all walks of the global tourism industry can find out about the latest technology trends at the Travel Technology Conference PhoCusWright@ITB. A conference under the heading of "E-Travel Success Across Europe" will highlight the significance of travel technology, addressing experts involved in sales, marketing and business promotion.
For more details, please see here / kn
For further reports about the single panels during the ITB Hospitality Day 2009, please see here.
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