10th ITB Hospitality Day about Sharing Economy, Lifestyle & Digitisation
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| The budget design hotel group prizeotel (here in Hamburg) is open for "Sharing". Many prizeotel guests share the idea of Sharing. |
Berlin (February 20, 2015). For the 10th birthday of "ITB Hospitality Day", the hotel conference within the world's large tourism trade show, ITB, the participants will allow their considerations to travel broadly: Everything is set toward contemplating the major trends in society and recognising their intricacies and effects within the hotel industry. Thus, the three consecutive panels will likewise intertwine the contents with each other during the CEO Panel: The Sharing Economy, Luxury and Budget Lifestyle as well as Digitisation and Sustainable Values. The talk rounds in detail are here. Save the date: Thursday, March 5, 2015, at the annually held ITB in Berlin, Hall 7.1b / London Room. From 10:30. Those who must remain at home can nevertheless follow the hotel conference through a Live Stream on the Internet!
What began in March, 2006 with an audience of 880 that has since drawn in approximately 12,600 ITB visitors last year. 226 participants and Keynote Speakers have shaped the conference – and have always closely discussed their practical applications. Therefore, hospitalityInside Editor-in-Chief Maria Puetz-Willems, responsible from the beginning for the organisation of the content for the ITB Hospitality Day, has placed a particular accent on the social changes that are also influencing the trends within the hotel industry.
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| Manager Marcus Bernhardt: Europcar lives Sharing. |
11:45-12:45 Sharing Economy: What Can The Hotel Industry Learn From The New Trends, And How Can It Benefit?
For the hoteliers, the face of the Sharing Economy has the face of Airbnb – the most successful company within this young scene, even when there are now more suppliers bustling about. After the P2P (Peer-to-Peer) suppliers and the hotel associations had exchanged words with regard to putatively unfair competition during the last ITB Hospitality Day, presenter Hans-Juergen Klesse, Reporter for "Wirtschaftswoche" magazine, will now motivate the participants toward working out the finer points of these P2P services and consider together what they can learn from the hotel industry.
Marcus Bernhardt of Europcar can deliver absolutely concrete examples as to how this works in another industry. And these days, the company is offering "car2go". The present Group Chief Commercial Officer and Executive Board Member comes from the hotel industry, by the way.
Marco Nussbaum, as the Chief "Enabling" Officer of the young budget design chain, prizeotel, is pleased with being able to directly test innovative approaches and his ideas on the day-to-day practises will certainly round things out. Since budget hotels must offer additional services (in the neighbourhood?), he sees many opportunities through plugging into the Sharing Economy. Robert Wissmath, Managing Director of the Berlin DICON Marketing and Consulting Company, and Michael Hartmann, Senior Executive Advisor in the Executive Board of the Ecole Hôtelière de Lausanne, will both represent the academic aspects and attempt to filter the points of contact of the "New" and the "Old" economies through their global glasses.
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| Lifestyle in the "lean" format: Michael Struck, Ruby Hotels. |
13:00-14:00 Luxury & Lifestyle, Budget & Lifestyle: A Global Attitude Toward Life Turns The Conventional Hotel Industry Model Upside Down.
The Lifestyle concept describes a mood and a trend within the market that is difficult to specifically describe itself. As a result, it is also not surprising that Lifestyle jumps across every commercial barrier. For example, Lifestyle is rendering the budget hotels smarter and is breathing new pizazz into the classic five-star hotels. However, which details make the difference? Ultimately, the 5-star hotels must still justify their far higher price.
Presenter Claudia Roth, a proven marketing expert and consultant to luxury brands, will explain each of the Budget and Luxury extremes and will ask the hoteliers about their varying approaches toward them: Emile Bootsma, Managing Director of the luxury hotel classic, the Adlon Kempinski Berlin, and his "budget counterpart" Michael Struck, Chief Executive Officer of the young Ruby Hotels that has calculated its "lean luxury" concepts literally. Which attitude toward life can be assigned to what price?
This is an exciting question and will be increasingly so with the joining of a third panellist to the group – a representative of a chain. As Director Brand Management Europe with the InterContinental Hotels Group, Dina Solimann must direct many brands and must know how to precisely differentiate between the Lifestyle brands and the Classic brands.
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| Gesine Haag: the new lifestyle lives with and without digitisation. / photos: companies |
14:15-15:15 CEO Panel: Design Flashes, Digitalization Or Sustainable Values?
Founded in 2007, Yotel is a "digital brand" today, CEO Hubert Viriot recently stated during an interview with hospitalityInside.com. And the brand is changing in accordance with the wishes of their guests. Thus in the future, there will not only be a Yotel in the airports, but also in cities and always in a smart design and with a special innovative kick à la "Yobot", the first robot who is stowing away the luggage at the Yotel New York. In the meantime, a multiple product has resulted from one product with a focus on small rooms under the catchwords "Convenience, Comfort, Connectivity". "The travellers are seeking out experiences, they do not need a great deal of room for this!" the CEO is convinced of this.
But does Gesine Haag also see things the same way? She describes herself as a "Digital Entrepreneur" while she has been occupied with looking after the brands and digital presence of large groups such as Amazon and Thomas Cook. In the meantime, she is an independent consultant and has recently founded Barefoot Living. Products from natural, sustainable materials, soothing colour worlds and a simple atmosphere also belong among this company idea …Perhaps how such products and interior worlds can also integrate themselves into the hotel concepts will be revealed. She is currently working on the Barefoot Living hotel concepts with actor, Til Schweiger. / map
+++ HospitalityInside is once again an exclusive media partner for the ITB Hospitality Day and after the ITB, will report on all Panels at: www.hospitalityInside.com. +++
+++ You can find the Complete Trade Show Programme under this link. +++
+++ LIVE STREAM on the Internet: You can follow the hotel conference live online at from 10:30 on March 5, 2015 under http://www.techcast.com/events/itb/en/ +++
NEW IN HALL 9/Stand 108: ITB Luxury Lab - Rethinking Luxury Accomodation
Next to the "World of Hospitality" joint stand a new space will pop up where visitors can drop a line about their definition of luxury. Also, two discussion will highlight this first new approach to luxury: on Wednesday, March 4, 2015, from 4-4.45 pm and on Friday, March 6, from 11.30 bis 12.15 am. More under ITB Events.
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