Only 11 days to HITT: Accor and IHG about digital acceleration
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Digitalisation accelerates the touchpoints with guests, all around the globe. A huge opportunity for the hotel industry. Learn more with insiders and experts at the HITT. / Photo: greenbutterfly stock.adobe |
Augsburg (June 12, 2020). The challenges posed by Corona are massive. Accor COO Europe, Duncan O'Rourke, and Jamie Cole, Senior Vice President Global Channels at IHG, agree on this. One has the cross-operational glasses on, the other has the "touchpoints" with customers in mind. Duncan and Jamie initiate the discussion on "Acceleration on the digital frontier" at the 3rd HospitalityInside Think Tank (HITT). Get inspired and register for this virtual conference with high quality content! On 23 June the time has come.
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| Duncan O´Rourke. / Photo: AccorHotels Daniel Nuderscher |
Both managers are getting more involved in digitalisation than ever before due to the crisis: After all, this will also promote differentiation among global chains. "Covid-19 has completely changed our ABC list – what was previously a secondary priority is now a top priority," says Duncan O'Rourke, "even though Accor is already implementing a fairly aggressive digital strategy."
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| Jamie Cole. / Photo: IHG |
"Covid has completely changed the way management thinks," agrees Jamie Cole. Before joining IHG, he gained experience in digital and eCommerce at Mandarin Oriental, Hilton, Travelport and Travelocity and knows from many different perspectives how difficult it is to convey the digital mindset to the artisan service provider hotel. Within the Customer Journey, he currently sees a mega potential in the "Stay" phase of the guest – thanks to digitalization and thanks to Corona.
So how will technological innovation influence the interaction with the guest/customer? And will digitalisation help to improve service – and ultimately increase turnover? Duncan and Jamie share thoughts from their everyday lives and thus involve the HITT participants.
The exchange of digital information in this virtual think tank will itself be a good example of how people will communicate with each other and share knowledge via the Internet in the future.
That's all we're telling you now! Register for HITT, the somewhat different event!
Experience Duncan O'Rourke and Jamie Cole
from Accor and IHG
at HITT on Tuesday, June 23, starting at 10.30am
- and ask your personal questions.
Their impulse:
Acceleration on the digital frontier.
What do multi-brand hotel groups see as the biggest opportunities given rising digital maturity?
How will the customer experience really change?
What are the success factors and what challenges need to be overcome?
What you can expect:
♣ an event in English language
♣ selected impulse generators from the hotel & non-hotel industry
♣ in-depth content
♣ coordinated contents
♣ consecutive lectures
♣ top contacts
The 3rd edition of the HITT has become virtual this year, but the content and HospitalityInside's quality standards have not changed. We look forward to experiencing and shaping these important topics for the digital future with you in the new format.
Join us, become part of the HITT community and stay tuned!
The final programme, prices and registration at www.hitt.world.
Thank you very much to the sponsors of HITT 2020:
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| HITT Think Tank 2020 Programme | |
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